DMK Mart
Global Digital Enablement for B2B & B2C Distribution
01. Client Background
DMK Mart is an established distributor of household goods, agricultural plastics, gardening equipment, furniture, and kitchen appliances. With relationships across 28+ polymer manufacturing firms, they are a regional powerhouse in Maharashtra.
Prior to our engagement, they relied almost entirely on offline dealer networks, lacking a structured digital presence for catalog visibility or international discovery.
Engagement Objective
Digital Shield
Enable the business digitally without altering its core offline supply chain fundamentals.
Catalog Visibility
Build a dual-channel interface for both retail (B2C) and wholesale (B2B) buyers.
Reduced Friction
Reduce manual overhead for product inquiries and move towards automated procurement workflows.
04. Solution Architecture
- ✓ B2C Retail Platform (dmkmart.com)
- ✓ B2B Procurement Portal (b2b.dmkmart.com)
- ✓ Multi-category Catalog System
- ✓ Analytics & Behavior Tracking
- ✓ SEO & Structured Content Architecture
- ✓ Mobile-Responsive Architecture
Analytics: 24 Hours
B2C Discovery (dmkmart.com)
| India | 39.6% |
| United States | 38.4% |
| International (Total) | 60.3% |
B2B Procurement (b2b.dmkmart.com)
B2B request volume was 8.6x higher than B2C, demonstrating deep procurement intent.
Strategic Outcome
Through MK TechGrow's enablement, DMK Mart transitioned from an offline distributor to a digitally discoverable supplier without altering its supply chain fundamentals.
Demand that was previously hidden has become visible, measurable, and strategically usable for growth planning.
Digital Discoverability
Products can now be browsed without physical interaction.
Procurement Acceleration
Reduced sales friction for dealers and bulk buyers.
Data Visibility
Understanding intent, volume, and depth of interest.